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Rory McIlroy and Justin Thomas Snubbed! LIV Golf Dominates PGA Tour Success Battle

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4 weeks ago

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Despite Rory McIlroy’s Grand Slam and Justin Thomas’s comeback win, veteran broadcaster Mike Tirico controversially credited LIV Golf for the PGA Tour’s ratings surge. Their achievements drew millions, but spotlight shifted to LIV’s growing influence.

Speaking on *The Smylie Show*, Tirico emphasized LIV Golf’s role in pushing the PGA Tour to innovate. While Thomas encouraged more media engagement, Tirico noted LIV’s aggressive strategies reshaped fan interest and viewership trends.

LIV Golf’s savvy social media play, influencer partnerships, and rapid content growth have set a high bar. The PGA Tour is responding with initiatives like the Creator Council, aiming to match LIV’s momentum and reclaim dominance.

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