Impressed by Caitlin Clark, Nelly Korda Identifies ‘The Only Way’ to Revive Women’s Golf

Nelly Korda’s Formula for Revitalizing Women’s Golf
Women’s golf has achieved notable milestones in recent years, particularly with rising visibility and increased prize money. Much of the credit goes to outgoing LPGA Commissioner Mollie Marcoux Samaan, who played a significant role in driving this progress.

However, critics argue that the LPGA has not fully capitalized on the opportunities presented by stars like Nelly Korda and Lydia Ko, whose stellar performances in 2024 boosted the Tour’s profile. Speaking on the *5 Clubs* podcast, Korda emphasized the need for consistent, high-level performances from top players to keep fans engaged.

She explained, “If we’re performing and dedicating that time to our sports training, that’s what’s going to bring more eyeballs to the game.” Drawing a parallel to Caitlin Clark’s impact on women’s basketball, Korda believes such dedication is the key to sustaining interest and reversing viewership declines.

Star Power and Promising Signs for the LPGA Tour
Despite challenges, there have been bright spots for the LPGA, such as the 2024 Solheim Cup, which achieved record viewership of 657,000 during the Sunday singles. This marked a significant improvement from previous years, even as it contended with the NFL season. Events like these demonstrate the potential for growth when star players perform at their peak. Korda, impressed by Caitlin Clark after playing with her at a Pro-Am event, noted Clark’s ability to captivate audiences and bring attention to her sport.

Korda hopes women’s golf can replicate this formula, leveraging its top talent to draw more fans and secure a stronger foothold in the competitive sports market. With a renewed focus on excellence, the LPGA has an opportunity to build on its successes and chart a path to greater prominence.

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