‘I can’t b**ch about it’: Justin Thomas explains origin, response to PGA Tour TV letter

Justin Thomas broke his silence on his January 21 letter urging PGA Tour players to improve media cooperation and broadcast access. Speaking after his opening round at the AT&T Pebble Beach Pro-Am, Thomas emphasized that real change must come from the players themselves, not just Tour officials. He collaborated with Max Homa and the PGA Tour’s executive team to refine the message, ensuring it reflected his concerns about golf’s declining television appeal.

Thomas’ letter highlights his belief that small adjustments, like more convenient interview setups, could significantly improve player engagement with media. While some players argue that competitive tournaments alone will enhance broadcasts, Thomas advocates for a more direct approach. His increasing influence within the Tour, particularly as a shareholder in the PGA Tour’s new investment deal, has strengthened his commitment to improving the sport’s entertainment value.

Despite declining TV ratings and shifting viewer habits, Thomas remains focused on long-term solutions rather than quick fixes. He dismissed suggestions that recent Tour changes prompted his letter, instead framing it as a call for accountability among players. “I can’t b**ch about it if I won’t do anything about it,” he stated, reinforcing his belief that players must take initiative to secure the sport’s future.