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Emma Raducanu second in tennis rich list for 2024 with whopping eight-figure sum – despite making just £735k on court

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4 months ago

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Emma Raducanu earned a remarkable £10.3 million in 2024, despite earning just £735,000 from on-court winnings. Her financial success largely stems from lucrative sponsorships, including deals with Tiffany & Co, Nike, and British Airways.

Despite struggling with injuries and underperforming on the court, Raducanu’s sponsorships proved highly lucrative. She earned an impressive £9.6 million from endorsements, placing her second among tennis earners in 2024, just behind Jannik Sinner.

Raducanu’s sponsorship income surpassed the earnings of top players like Novak Djokovic, who made £3.6 million on the court. This highlights her significant off-court financial success and the marketability of her brand.

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