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Emma Raducanu Signs $150 Million Deal to Launch Her Own Luxury Perfume – Smells Like Victory & Champagne

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Emma Raducanu has finalized a massive $150 million partnership to unveil her signature luxury perfume line worldwide.
The project highlights her expanding global appeal while strengthening her position as a leading commercial figure in sports.
Brand executives say the fragrance blends champagne notes with vibrant floral tones to reflect Raducanu’s confident, modern personality.
Raducanu calls the launch a dream moment and believes the scent captures her journey, ambition, and unforgettable victories.

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